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Effective sales force automation and customer relationship management : A focus on selection and implementation


BEP-B0000050

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CODE: BEP-B0000050

Price: US$ 19.95
1 (this product is electronically distributed)

 
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Raj Agnihotri, Adam A. Rapp
160649127X,1606491288,9781606491270,9781606491287
Business Expert Press, 2010
Total Pages: 122

Table of Content


Introduction
Chapter 1 : Defining Technology
Chapter 2 : Technology Application Versus Business Strategy
Chapter 3 : The Role of the Customer in Technology and Strategy Implementations
Chapter 4 : Selection Decision Process and Research
Chapter 5 : System Planning and Designing
Chapter 6 : Implementation of Designed Systems
Chapter 7 : Achieving Full Integration for Maximum Performance
Chapter 8 : Technology Assessment, Maintenance, and Adaptation
Notes
References
Index
  
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