Effective sales force automation and customer relationship management : A focus on selection and implementation

Raj Agnihotri, Adam A. Rapp
160649127X,1606491288,9781606491270,9781606491287
Business Expert Press, 2010
Total Pages: 122

Table of Content

Introduction
Chapter 1 : Defining Technology
Chapter 2 : Technology Application Versus Business Strategy
Chapter 3 : The Role of the Customer in Technology and Strategy Implementations
Chapter 4 : Selection Decision Process and Research
Chapter 5 : System Planning and Designing
Chapter 6 : Implementation of Designed Systems
Chapter 7 : Achieving Full Integration for Maximum Performance
Chapter 8 : Technology Assessment, Maintenance, and Adaptation
Notes
References
Index

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Effective sales force automation and customer relationship management : A focus on selection and implementation

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