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Fundamentals of global strategy: a business model approach


BEP-B0000043

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CODE: BEP-B0000043

Price: US$ 19.95
1 (this product is electronically distributed)

 
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Cornelis A. de Kluyver
1606490729,1606490737,9781606490723,9781606490730
Business Expert Press, 2010
Total Pages: 270

Table of Content

Abstract
Key Words
Contents
Figures
Preface
Acknowledgments
Part I: Understanding Globalization
Chapter 1: Competing in a Global World
Chapter 2: The Globalization of Companies and Industries
Chapter 3: Generic Strategies for Global Value Creation
Chapter 4: Global Strategy as Business Model Change
Part II: Globalizing the Business Model
Chapter 5: Target Markets and Modes of Entry
Chapter 6: Globalizing the Value Proposition
Chapter 7: Global Branding
Chapter 8: Globalizing the Value Chain Infrastructure
Chapter 9: Global Supply-Chain Management
Chapter 10: Globalizing the Management Model
Appendix A: Global Trade: Doctrines and Regulation
Appendix B: Suggested Cases
Notes
References
Index

  
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