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A Practitioner's Guide to Public Relations Research, Measurement, and Evaluation


BEP-B0000040

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CODE: BEP-B0000040

Price: US$ 15.00
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Don W. Stacks, David Michaelson
1606491024, 9781606491027
Business Expert Press, 2010
Total Pages: 240

Table of Content

Abstract; Keywords
Contents
Preface
Part I: Introduction to Public Relations Research, Measurement, and Evaluation
Chapter 1: Introduction to Research and Evaluation in Public Relations
Chapter 2: The Business of Public Relations
Chapter 3: Measuring Public Relations Outcomes
Part II: Qualitative Methods for Effective Public Relations Research, Measurement, and Evaluation
Chapter 4: Secondary Research
Chapter 5: Qualitative Research Methodologies
Chapter 6: Content Analysis
Part III: Quantitative Methods for Effective Public Relations Research, Measurement, and Evaluation
Chapter 7: Survey Methodology
Chapter 8: Statistical Analysis
Chapter 9: Sampling
Part IV: Wrapping Up
Chapter 10: Best Practices in Public Relations Research, Measurement, and Evaluation
Appendix: Dictionary of Public Relations Measurement and Research
Notes
References
Index
  
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