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An Overview of the Public Relations Function


BEP-B0000028

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CODE: BEP-B0000028

Price: US$ 15.00
1 (this product is electronically distributed)

 
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Shannon A. Bowen, Brad Rawlins, Thomas Martin
1606491008, 9781606491003
Business Expert Press, 2010
Total Pages: 198

Table of Content

Abstract
Keywords
Contents
Preface
Part I: Mastering the Basics
Chapter 1: The Importance of Public Relations: Case: UPS Faces Losses in Teamster’s Union Strike1
Chapter 2: What Is Public Relations?
Chapter 3: Models and Approaches to Public Relations
Chapter 4: Public Relations as a Management Function
Part II: Organizations and Processes
Chapter 5: Organizational Factors Contributing to Excellent Public Relations
Chapter 6: How Public Relations Contributes to Organizational Effectiveness
Chapter 7: Identifying and Prioritizing Stakeholders and Publics
Chapter 8: Public Relations Research: The Key to Strategy
Chapter 9: The Public Relations Process-RACE
Part III: The Practice and Best Practices
Chapter 10: The Practice of Public Relations
Chapter 11: Ethics, Leadership and Counseling Roles, and Moral Analyses
Chapter 12: Best Practices for Excellence in Public Relations
Notes
References
Index
  
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