Conscious Branding

David Funk, Anne Marie Levis
1606490583(paperback), 9781606490587(paperback), 1606490591(ebook), 9781606490594(ebook)
Business Expert Press, 2009
Total Pages: 143

Table of Content

Abstract
Contents
Acknowledgments
Introduction: Three Objectives
Chapter 1: The Importance of Brands
Chapter 2: Brand Confusion
Chapter 3: The Three Lessons of Conscious Branding
Chapter 4: The Context of Brand
Chapter 5: The Brand Map
Chapter 6: Building the Brand Foundation
Chapter 7: Brand Distribution
Chapter 8: Marketing Communications
Chapter 9: Product/Service Design
Chapter 10: Operations
Chapter 11: Brand Structure
Chapter 12: The Other Side of the Relationship
Conclusion
Appendix
Index