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Emerging Trends, Threats, and Opportunities in International Marketing: What Executives Need to Know


BEP-B0000016

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CODE: BEP-B0000016

Price: US$ 19.95
1 (this product is electronically distributed)

 
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Michael R. Czinkota, Ilkka A. Ronkainen, Masaaki Kotabe
1606490354(paperback), 9781606490358(paperback), 1606490362(ebook), 9781606490365(ebook)
Business Expert Press, 2010
Total Pages: 380

Table of Content

Abstract
Contents
Preface
Contributors
PART I MARKETING IN AN UNCERTAIN WORLD
Chapter 1 Freedom and International Marketing: Janis Joplin’s Candidacy as Patron of the Field
Chapter 2 A Forecast of Globalization, International Business, and Trade: Report From a Delphi Study
Chapter 3 The Policy Gap in International Marketing
Chapter 4 Export Promotion: A Framework for Finding Opportunity in Change
Chapter 5 An Analysis of the Global Position of U.S. Manufacturing
PART II COMPETITION FROM (RE)EMERGING MARKETS
Chapter 6 Have Lunch or Be Lunch: Smaller Firms Thrive in Vulnerable Markets
Chapter 7 Export Strategies and Performance of Firms From Emerging Economies: Evidence from Brazil, Chile, and Mexico
Chapter 8 Strategic Alliances in Emerging Latin America: A View from Brazilian, Chilean, and Mexican Companies
Chapter 9 Marketing’s Contribution to the Transformation of Central and Eastern Europe
Chapter 10 Three Dimensional: The Markets of Japan, Korea, and China Are Far From Homogeneous
PART III GLOBAL SOURCING AND SUPPLY CHAIN
Chapter 11 Global Sourcing Strategy and Sustainable Competitive Advantage
Chapter 12 Outsourcing, Performance, and the Role of E-Commerce: A Dynamic Perspective
Chapter 13 Outsourcing Service Activities: Gaining Access to New Ideas and Flexibility Will Allow Service-Buying Firms to Remain Competitive
Chapter 14 An Evolutionary-Stage Model of Outsourcing and Competence Destruction: A Triad Comparison of the Consumer Electronics Industry
Chapter 15 The Overlooked Potential for Outsourcing in Eastern Europe
Chapter 16 How to Be an Outsourcing Virtuoso
PART IV MEETING OLD AND NEW GLOBAL CHALLENGES
Chapter 17 The Brand Challenge: Are Global Brands the Right Choice for Your Company?
Chapter 18 Spanning the Globe: Winning Over the Antiglobals
Chapter 19 The Effects of Terrorism on International Marketing
Chapter 20 Taking a Calmer View: The Financial Sector’s Prospects in the Wake of Crisis May Be Better Than You Think
Chapter 21 Evolution on the Global Stage: Their Raw Potential Is Clear, but Chinese Companies Will Have to Master the Imperatives of “Soft Power†to Reach the Next Level of International Growth
Chapter 22 Going From Global Trends to Corporate Strategy: Will Your Business Catch Them Before They Catch It?
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