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Developing winning brand strategies


BEP-B0000012

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CODE: BEP-B0000012

Price: US$ 19.95
1 (this product is electronically distributed)

 
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Lars Finskud
9781606490433\1606490435\9781606490440\1606490443
Business Expert Press, 2009
Total Pages: 112

Table of Content

Introduction
Chapter 1: Competing for Choice
Chapter 2: Uncovering Hidden Potential for Growth
Chapter 3: Balancing Stakeholder Choices
Chapter 4: Managing the Dynamics of Brand Performance
Chapter 5: Building Brand Competencies for Competitive Advantage
  
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