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Conducting market research for international business


BEP-B0000005

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CODE: BEP-B0000005

Price: US$ 15.00
1 (this product is electronically distributed)

 
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S. Tamer Cavusgil, Gary Knight, John Riesenberger, Attila Yaprak
9781606490259\1606490257\9781606490266\1606490265
Business Expert Press, 2009
Total Pages: 128

Table of Content

Introduction
Chapter 1: Understanding Markets Through International Market Research
Chapter 2: Global Market Opportunity Assessment
Chapter 3: Fundamentals of International Market Research
Chapter 4: Customized Research Using Primary Data
Chapter 5: Methodological Considerations in International Market Research
Chapter 6: The Research Process and an Example
  
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