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Export marketing strategy: Tactics and skills that work


BEP-B0000002

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CODE: BEP-B0000002

Price: US$ 19.95
1 (this product is electronically distributed)

 
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Shaoming Zou, Daekwan Kim, S. Tamer Cavusgil
9781606490082\1606490087\9781606490099\1606490095
Business Expert Press, 2009
Total Pages: 370

Table of Content

Chapter 1: Introduction: Export Marketing Strategy
Chapter 2: Assessing Company Readiness to Export
Chapter 3: Researching and Selecting Export Markets
Chapter 4: Exploring International Entry Modes
Chapter 5: Partnering Strategies
Chapter 6: Developing an Export Marketing Plan
Chapter 7: Working With Facilitating and Support Firms
Chapter 8: Budgeting for Exporting
Chapter 9: Analyzing the Legal Environment of Exporting
Chapter 10: Managing Logistics and Supply Chain in Exporting
Chapter 11: Understanding Foreign Cultures
Chapter 12: Product Adaptation
Chapter 13: Advertising and Promotion in Export
Chapter 14: Export Costing
Chapter 15: Pricing for Export Markets
Chapter 16: Financial Aspects and Payments in Exporting
Chapter 17: Managing Export Operations
  
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