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Business Expert Press

Business Expert Press was founded on the proposition that executives and business students need reliable, concise information and guidance from experts across the field of business. Professors from around the world typically focus on writing journal articles, lengthy monographs, textbooks, or topical articles for magazines such as the Harvard Business Review. In most cases, some combinations of these published works have supported their teaching and / or consulting. We believe Business Expert Press provides this kind of knowledge in academically reliable, yet no-nonsense applied books.
 

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Internet marketing for entrepreneurs: Using Web 2.0 strategies for success

CODE: BEP-B0000010

Price : US$ 19.95

[this product is electronically distributed]
Susan Payton 9781606490334\1606490338\9781606490303\1606490303 Business Expert Press, 2009 Total Pages: 104 Table of Content Introduction Chapter 1: Making Sense of Marketing 2.0 Chapter 2: Getting Social Online Chapter 3: Blogging for Business Chapter 4: Hot Off the...[more]
 


Growing your business: Making human resources work for you

CODE: BEP-B0000001

Price : US$ 19.95

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Robert A. Baron, Scott Shane 9781606490013\160649001X Business Expert Press, 2008 Total Pages: 70 Table of Content Similarity Versus Complementarity: Know Thyself Choosing Cofounders: Maximizing the New Venture's Human Resources Expanding the New Venture's Human...[more]
 

Growing Your Business

CODE: BEP-B0000030

Price : US$ 19.95

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Sanjyot P. Dunung 1606491326, 9781606491324 Business Expert Press, 2010 Total Pages: 113 Table of Content Abstract; Keywords Contents Acknowledgments Author’s Note Introduction Chapter 1: Marketing and Sales Chapter 2: Managing, Governance,...[more]
 


Export marketing strategy: Tactics and skills that work

CODE: BEP-B0000002

Price : US$ 19.95

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Shaoming Zou, Daekwan Kim, S. Tamer Cavusgil 9781606490082\1606490087\9781606490099\1606490095 Business Expert Press, 2009 Total Pages: 370 Table of Content Chapter 1: Introduction: Export Marketing Strategy Chapter 2: Assessing Company Readiness to Export Chapter 3:...[more]
 



Dynamic strategies for small business

CODE: BEP-B0000051

Price : US$ 19.95

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Sviatoalav Steve Seteroff, Lydia Guadalupe Campuzano 9781606491539,9781606491546 Business Expert Press, 2010 Total Pages: 152 Table of Content Introduction Chapter 1 : Makings of an Organization Chapter 2 : Beyond a Costly Strategic Business Model ...[more]
 

Developing winning brand strategies

CODE: BEP-B0000012

Price : US$ 19.95

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Lars Finskud 9781606490433\1606490435\9781606490440\1606490443 Business Expert Press, 2009 Total Pages: 112 Table of Content Introduction Chapter 1: Competing for Choice Chapter 2: Uncovering Hidden Potential for Growth Chapter 3: Balancing Stakeholder Choices...[more]
 

Developing employee talent to perform: People power

CODE: BEP-B0000006

Price : US$ 19.95

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Kim Warren 9781606490396\1606490397\9781606490402\1606490400 Business Expert Press, 2009 Total Pages: 132 Table of Content Introduction CHAPTER 1: People, Resources, and Performance CHAPTER 2: Understanding Staff Dynamics CHAPTER 3: Resource Interdependence CHAPTER...[more]
 

Decision Support Basics

CODE: BEP-B0000022

Price : US$ 19.95

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Daniel J. Power 1606490826(paperback), 9781606490822(paperback), 1606490834(ebook), 9781606490839(ebook) Business Expert Press, 2009 Total Pages: 115 Table of Content Abstract Contents Acknowledgments Introduction Chapter 1: Decision Support...[more]
 


Conscious Branding

CODE: BEP-B0000019

Price : US$ 19.95

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David Funk, Anne Marie Levis 1606490583(paperback), 9781606490587(paperback), 1606490591(ebook), 9781606490594(ebook) Business Expert Press, 2009 Total Pages: 143 Table of Content Abstract Contents Acknowledgments Introduction: Three Objectives ...[more]
 

Conducting market research for international business

CODE: BEP-B0000005

Price : US$ 19.95

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S. Tamer Cavusgil, Gary Knight, John Riesenberger, Attila Yaprak 9781606490259\1606490257\9781606490266\1606490265 Business Expert Press, 2009 Total Pages: 128 Table of Content Introduction Chapter 1: Understanding Markets Through International Market Research...[more]
 

Business planning and entrepreneurship: an accounting approach

CODE: BEP-B0000025

Price : US$ 19.95

[this product is electronically distributed]
Michael Kraten 9781606490464, 160649046X, 9781606490471, 1606490478 Business Expert Press, 2010 Total Pages: 179 Table of Content Contents Part I: Introduction Chapter 1. Management Accounting and Business Planning Part II: The Business Model Chapter 2. Defi ning the...[more]
 


Building strategy and performance through time: The critical path

CODE: BEP-B0000003

Price : US$ 19.95

[this product is electronically distributed]
Kim Warren 9781606490372\1606490370\9781606490389\1606490389 Business Expert Press, 2009 Total Pages: 148 Table of Content Introduction CHAPTER 1: Performance Through Time CHAPTER 2: Resources: Vital Drivers of Performance CHAPTER 3: Resources and Bathtub Behavior...[more]
 

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