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Business Expert Press

Business Expert Press was founded on the proposition that executives and business students need reliable, concise information and guidance from experts across the field of business. Professors from around the world typically focus on writing journal articles, lengthy monographs, textbooks, or topical articles for magazines such as the Harvard Business Review. In most cases, some combinations of these published works have supported their teaching and / or consulting. We believe Business Expert Press provides this kind of knowledge in academically reliable, yet no-nonsense applied books.
 

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Developing employee talent to perform: People power

CODE: BEP-B0000006

Price : US$ 15.00

[this product is electronically distributed]
Kim Warren 9781606490396\1606490397\9781606490402\1606490400 Business Expert Press, 2009 Total Pages: 132 Table of Content Introduction CHAPTER 1: People, Resources, and Performance CHAPTER 2: Understanding Staff Dynamics CHAPTER 3: Resource Interdependence CHAPTER...[more]
 

Developing winning brand strategies

CODE: BEP-B0000012

Price : US$ 15.00

[this product is electronically distributed]
Lars Finskud 9781606490433\1606490435\9781606490440\1606490443 Business Expert Press, 2009 Total Pages: 112 Table of Content Introduction Chapter 1: Competing for Choice Chapter 2: Uncovering Hidden Potential for Growth Chapter 3: Balancing Stakeholder Choices...[more]
 

Dynamic strategies for small business

CODE: BEP-B0000051

Price : US$ 15.00

[this product is electronically distributed]
Sviatoalav Steve Seteroff, Lydia Guadalupe Campuzano 9781606491539,9781606491546 Business Expert Press, 2010 Total Pages: 152 Table of Content Introduction Chapter 1 : Makings of an Organization Chapter 2 : Beyond a Costly Strategic Business Model ...[more]
 



Export marketing strategy: Tactics and skills that work

CODE: BEP-B0000002

Price : US$ 15.00

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Shaoming Zou, Daekwan Kim, S. Tamer Cavusgil 9781606490082\1606490087\9781606490099\1606490095 Business Expert Press, 2009 Total Pages: 370 Table of Content Chapter 1: Introduction: Export Marketing Strategy Chapter 2: Assessing Company Readiness to Export Chapter 3:...[more]
 


Growing Your Business

CODE: BEP-B0000030

Price : US$ 15.00

[this product is electronically distributed]
Sanjyot P. Dunung 1606491326, 9781606491324 Business Expert Press, 2010 Total Pages: 113 Table of Content Abstract; Keywords Contents Acknowledgments Author’s Note Introduction Chapter 1: Marketing and Sales Chapter 2: Managing, Governance,...[more]
 

Growing your business: Making human resources work for you

CODE: BEP-B0000001

Price : US$ 15.00

[this product is electronically distributed]
Robert A. Baron, Scott Shane 9781606490013\160649001X Business Expert Press, 2008 Total Pages: 70 Table of Content Similarity Versus Complementarity: Know Thyself Choosing Cofounders: Maximizing the New Venture's Human Resources Expanding the New Venture's Human...[more]
 


Internet marketing for entrepreneurs: Using Web 2.0 strategies for success

CODE: BEP-B0000010

Price : US$ 15.00

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Susan Payton 9781606490334\1606490338\9781606490303\1606490303 Business Expert Press, 2009 Total Pages: 104 Table of Content Introduction Chapter 1: Making Sense of Marketing 2.0 Chapter 2: Getting Social Online Chapter 3: Blogging for Business Chapter 4: Hot Off the...[more]
 


Manage your career: 10 Keys to survival and success when interviewing and on the job

CODE: BEP-B0000004

Price : US$ 15.00

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Vijay Sathe 9781606490006\1606490001 Business Expert Press, 2008 Total Pages: 208 Table of Content Introduction PART I: Keys to Creating a Positive Impact for Your Organization and Yourself KEY #1. Your Fit With the Organization KEY #2. Your Fit With the Job KEY #3....[more]
 



Managing your intellectual property assets

CODE: BEP-B0000007

Price : US$ 15.00

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Scott Shane 9781606490273\1606490273 Business Expert Press, 2008 Total Pages: 74 Table of Content Why You Need Intellectual Property Protection What Is Patentable? The Parts of a Patent Using a Patent Should You Patent? Secrecy Copyrights Trademarks Conclusion [more]
 

Marketing Strategy in Play: Questioning to Create Difference

CODE: BEP-B0000031

Price : US$ 15.00

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Mark E. Hill 1606491508, 978160649150 Business Expert Press, 2010 Total Pages: 78 Table of Content Abstract; Keywords Contents Foreword Introduction Chapter 1: Marketing Chapter 2: Thinking and Difference Chapter 3: Working Within Difference:...[more]
 

Mergers and Acquisitions: Turmoil in Top Management Teams

CODE: BEP-B0000018

Price : US$ 15.00

[this product is electronically distributed]
Jeffrey A. Krug 1606490567(paperback), 9781606490563(paperback), 1606490575(ebook), 9781606490570(ebook) Business Expert Press, 2009 Total Pages: 146 Table of Content Abstract Contents Preface Chapter 1 Turmoil in Top Management Teams Following...[more]
 

Operational leadership

CODE: BEP-B0000044

Price : US$ 15.00

[this product is electronically distributed]
Andrew Spanyi 1606491121,160649113X,9781606491126,9781606491133 Business Expert Press, 2010 Total Pages: 106 Table of Content Abstract; Keywords Contents Preface Chapter 1: Introduction Chapter 2: Principles, Practices, and Pitfalls Chapter...[more]
 

Positive Management: Increasing Employee Productivity

CODE: BEP-B0000041

Price : US$ 15.00

[this product is electronically distributed]
Jack H. Walters 1606490532, 9781606490532 Business Expert Press, 2010 Total Pages: 142 Table of Content Abstract Keywords Contents Chapter 1: Positive Management, Strategy, and Productivity Chapter 2: Rethinking Productivity Chapter 3: Why Does...[more]
 

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